You can also use this syntax:
tbb TBBUTTON {0, IDM_FILE_NEW,TBSTATE_ENABLED,TBSTYLE_BUTTON,0,0,0},
{1, IDM_FILE_OPEN,TBSTATE_ENABLED,TBSTYLE_BUTTON,0,0,0},
{2, IDM_FILE_SAVE,TBSTATE_ENABLED,TBSTYLE_BUTTON,0,0,0},
{0, 0,TBSTATE_ENABLED,TBSTYLE_SEP,0,0,0},
{3, IDM_FILE_PRINT,TBSTATE_ENABLED,TBSTYLE_BUTTON,0,0,0},
{0, 0,TBSTATE_ENABLED,TBSTYLE_SEP,0,0,0},
{4, IDM_EDIT_CUT,TBSTATE_ENABLED,TBSTYLE_BUTTON,0,0,0},
{5, IDM_EDIT_COPY,TBSTATE_ENABLED,TBSTYLE_BUTTON,0,0,0},
{6, IDM_EDIT_PASTE,TBSTATE_ENABLED,TBSTYLE_BUTTON,0,0,0},
{0, 0,TBSTATE_ENABLED,TBSTYLE_SEP,0,0,0},
{7, IDM_HELP_ABOUT,TBSTATE_ENABLED,TBSTYLE_BUTTON ,0,0,0}
However, depending of the capabilities of your assembler it my happen that it is too large to fit in the assembler's line buffer.
If this is the case, you can prefix every line with the data type (in this case TBBUTTON) as HSE has posted.